User experience designer and leader.

Creative and pragmatic digital user experience designer and leader with 9+ years in user-centered design across large tech companies, startups, and design agencies. Design leader and mentor.

  • Edge case spotter, system thinker, analytical minded with a knack for patterns, standards, and consistency.
  • Empower designers and developers to deliver high-quality solutions (user flows, accessibility, design critiques, usability and design systems).
  • Collaborative, managerial, and mentoring skills that impact designers and the team’s workflows.
  • Effective collaboration with teams of designers, web and mobile engineers, project managers, researchers, business, and leadership.
  • Passionate about closing the gap between design and development.
  • Experience working cross-locations and time zones.

  • Read my profile on LinkedIn →

    Work experience


    January 2020 - Present

    Head of product design

    Rydoo. Mechelen, Belgium

    Manage the Design team of 6 Product designers located in Belgium, Poland, and Portugal.

  • Including 1:1’s, career paths OKR’s and implemented peer feedback reviews.

  • Establish design processes within the organisation. Rydoo product and design impacts more than 500K users across 60 countries.

  • Including implementation and facilitation of the Design team’s critiques, documentation of internal Design Playbook to raise the bar of design outputs quality and consistent interface design language for the product.
  • Coordinate User research projects with an external agency.
  • Cross departments communication and establish teams collaboration workflows.



  • December 2016 - October 2019

    User experience designer

    Amazon Web Services (AWS). Berlin, Germany

    Design, launch and maintenance of Amazon Web Services Design System.

  • Designed detailed interaction and user experience (IXD / UX) for web components, pages, and flows.
  • Architected (Information Architecture) the AWS Design System documentation website.
  • Developed UX guidelines for scalable, responsive and accessible (WCAG 2.0 and WCAG 2.1) web experiences for data-intensive interfaces.
  • Developed the contribution model for processing design ideas from the community to the Design System.
  • Support, coach, and review for designers and developers adopting the Design System. In 2017, AWS released 1.430 services and features by teams all around the world.
  • Mentored UX interns and on-boarded new UX designers to the team. The internships mentored resulted in extended offers.
  • Lectured at the University of Applied Sciences Berlin (HTW), speaker at Web development conferences, and diversity tech events.

  • Check my work at AWS →



    August 2016 - November 2016

    User experience designer and concept artist

    Freelancer. Belgium

    Freelancing activities in UX Design, Concept art and Live sketching.

    Check my live sketching work →



    October 2015 - August 2016

    Senior user experience designer

    Take Eat Easy. Brussels, Belgium

    Design and launch of Take East Easy customer and business facing web and mobile applications. Mobile applications launched in May 2016 for Belgium, France, United Kingdom, and Spain markets.

  • Designed, delivered and user tested the UX of iOS and Android customer-facing mobile applications.
  • Analysed roadmap and delivered features prioritisation.
  • In-house designer, strong collaboration with visual designer, iOS, Android and Front-end web developers.
  • Implemented design and development workflow process.

  • Check my work at Take Eat Easy →



    March 2014 - September 2015

    User experience designer

    Nascom. Genk, Belgium

    Design of user experiences for client's web interfaces.

  • Service design, business analysis and workshop facilitation with clients and internal Project managers, Graphic designers and Front end developers in an Agile process environment.
  • User experience design of web products for Acerta, Dr.Mobile and RecordBank.
  • Focus on Drupal and Symfony website applications.

  • Check my work at Nascom →



    October 2011 - February 2014

    Interaction designer

    Namahn. Brussels, Belgium

    Design of user experiences for R&D and clients applications (B2B and B2C).

  • Organisation and facilitation of client’s workshops.
  • User research, user experience design and interaction design for Astute research project (collaboration withSirris, Thales and ABB), and multiple projects for Sony (e-commerce, campaigns and community).
  • Creator and teacher of Mobile UX Master class.



    March 2011 - September 2011

    Interaction designer

    eBuddy. Amsterdam, Netherlands

    Design and maintenance of eBuddy web and mobile chat applications.

  • UX design for Android, Windows Phone 7, Qt mobile apps and web application.
  • Interaction designer in-house, in an Agile / Scrum startup environment.


  • November 2009 - August 2010

    Interaction designer intern

    Philips Healthcare. Eindhoven, Netherlands

    Master thesis: “Human interaction interventional procedures with Philips MultiDiagnost Eleva system. A patient-centered view.”

    Education


    2007 - 2009

    Master of science and engineer degree (MSc.), Design for Interaction

    Design for Interaction (DfI) Master’s programme focused on the interactions between the user and a product. Discovery of user needs, conceptualization, vision, design creation ergonomics, prototyping and testing of solutions.



    2009

    Advanced Technology Higher Education Network Socrates programme (ATHENS)

    Intensive exchange programme hold by Jean-Louis Fréchin and David Bihanic under the theme: “Digital Interfaces: objects to be completed”. Course focused on conceptualization of ideas for emotion and products in a digital world.



    2004 - 2007

    Bachelor degree, Design

    University of Aveiro. Aveiro, Portugal

    Bachelor’s programme focused on art, design history, conceptual thinking, visual thinking and aesthetics. Solid background on using drawing as a tool to create design artefacts.



    2006 - 2007

    ERASMUS programme

    Student exchange programme with focus on Product design, cultural impact in design, sketching tools (2D and 3D), ergonomics and cognitive sciences.

    Community & Talks


    02th August 2020

    Guest lecturer

    Hack Your Future Belgium. Online

    Invited guest lecturer at Hack The Talk organized by Hack Your Future Belgium. One time introduction class to UX for young developers refugees in Belgium. Focus on Nielsen's usability heuristics and principles of Gestalt.



    10th July 2018

    Speaker

    Amazon WebDevCon. Edinburgh, Scotland

    Speaker at Amazon's tech conference focused on web development and front-end topics. Talk about UX as being part of engineering. My view on designing breakable and flexible solutions in a customer obsessed tech team.



    16th May 2018

    Judge

    Adobe Creative Jam. Berlin, Germany

    Judge of Adobe Creative Jam, a 3 hours design team competition around a topic non disclosed before hand.



    11st December 2017

    Guest lecturer

    HTW Berlin - Hochschule für Technik und Wirtschaft. Berlin, Germany

    Invited guest lecturer at HTW University of Applied Sciences, in Berlin. One time class on UX as a career in technology, tips for future developers to evaluate, stress test their front end decisions and work with designers.



    21st November 2017

    Speaker panelist

    Amazon Female Career day. Berlin, Germany

    Speaker panelist at the Female Career day at Amazon Berlin. Sharing of sucess stories and career paths in the tech and design industry.



    02nd August 2017

    Speaker

    Amazon WebDevCon. Berlin, Germany

    Speaker at Amazon's tech conference focused on web development and front-end topics. Talk about designing web components for Design Systems. How to consider interaction design, states and edge cases.



    10th November 2016

    Speaker panelist

    World Usability Day. Antwerpen, Belgium

    Speaker panelist at the World usability day edition in Antwerpen. Sharing of career stories and UX best practices for ethical and sustainable products. Watch the video.



    26th May 2016

    Speaker

    Umami Talks. Brussels, Belgium

    Guest speaker at Umami talks, organized by Central Design. My talk focused on UX design and team processes in different company sizes and structures.
    Get an overview of the content in this article. And don't miss to watch the video.

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